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The multifamily apartment industry relies on outdated marketing tools like ILSs, social media, and paid ads, all of which focus on the wrong metric — leads.
Other geofencing providers are the same old game. They focus on anonymous lead generation and walk-in traffic, neither of which provide a meaningful outcome for your community or your marketing budget.
The multifamily marketing paradigm has shifted.
Connect offers the industry’s first geofencing tool that directly attributes applicants from campaign target locations, providing full transparency and real ROI.
Connect empowers apartment communities with comprehensive geotargeting solutions, including lead source attribution and marketing ROI analysis, to achieve meaningful results.
The ultimate marketing success metric:
More qualified applicants for your community.
We empathize with the challenges apartment operators face because we have been in your shoes – we have developed, built, and managed communities ourselves! We have a deep understanding of the pressures involved in maintaining leasing velocity & occupancy in stabilized and lease-up communities.
We understand the difficulty in measuring the results of your community’s digital marketing spend. Legacy methods like ILSs, paid ads, and social media lack clear source attribution, while other geofencing products generate anonymous foot traffic. As a result, showing ROI becomes virtually impossible.
Connect’s advanced technology excels in generating more applicants and accurately links them to ad serve locations. This enables us to provide clear applicant source attribution to measure campaign results. The applicant data, including lease term and rent, transparently demonstrates the campaign’s ROI.
Source Attribution
Our technology converts your applicant’s previous address to latitude and longitude coordinates, enabling precise source attribution by comparing applications to campaign ad serve locations.
Marketing ROI
Applicants’ rental rate and lease term provide the details to show marketing ROI and value of your marketing spend.
ILSs & Paid Ads Promote Your Competition
Our campaigns prominently position your community as the superior choice, standing out from the sea of options.
